Project Overview

Ruff Ruff began as a project solely intent on applying form design writing concepts and best practices. The objective was to create a streamlined online adoption process, while incorporating personality, voice and tone. The project took place over the span of four weeks and involved research, ideation, feedback and critique, wireframing and design execution

Once ruff ruff had a solid adoption process designed, I went back to see what I could do to improve the branding. My objective was to create an inviting, fun and modern brand identity that resonates with potential pet-owners.

Research and Discovery

My research zeroed in on the Austin pet adoption landscape. I examined existing adoption apps and shelter websites, and I interviewed people who had adopted pets or were considering adoption. Key findings included:

• Disconnected Info: Potential adopters can often visit multiple websites or shelters to find a pet.
• Inconsistent UX: Adoption processes vary, which can result in difficulties setting expectations.
• Emotional Journey: Adopting a pet is an emotional decision that the design should reflect.
• Need for Data: Adopters want comprehensive information about a pet's medical and health information.